Prep your skin with the e.l.f. Power Grip Primer + 4% Niacinamide, a hydrating, gel-based primer that helps makeup stay put while brightening and evening skin tone. The sticky, lightweight formula grips foundation for all-day wear, while niacinamide works to improve skin texture and radiance over time. Perfect for all skin types, this primer gives a smooth, fresh, and long-lasting makeup base, leaving you with a healthy, dewy glow! ✨